Anonymised client engagement · Branded merchandise supplier
From telephone orders to branded self-service storefronts
A branded merchandise supplier was taking recurring orders by phone: logos on pens, business cards, mugs, caps and apparel — most of it routine, all of it manual.
01
The challenge
Most repeat orders came in by phone. A customer would ring for the usual stationery, apparel or promotional items, and someone on the team would type the same familiar order into the system again. Routine work, done by hand, every time.
02
What we built
We designed and built around a dozen web-to-print portals, one per client. Each customer gets a branded space of their own with their approved products and artwork already in it, sees their pricing, and places the order directly.
03
The change
Customers placed those orders themselves, and the time that used to go on rekeying went into product development and supplier relationships instead.
The system, in short
BrandedOrderingSelf-serve
Polo shirtEmbroidered · 6 sizes
£18.40
Notebook, A5Foil-blocked
£4.75
Tote bagTwo-colour print
£3.20
Water bottleLaser-etched
£9.60
This is an anonymised Woodlark client engagement. Client identity, sensitive data and identifiable materials have been withheld.
Around a dozen portals, and the routine orders stopped coming in by phone.
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