AI expertise,without the expert act.

Co-founder · systems

Trent Peek

“Can we make this work properly?”

Trent gets under the bonnet: the systems, the data, the decisions and the governance. His expertise is the applied kind — he starts from the problem rather than the technology, and builds the thing himself, from the technical blueprint through to a system a team can safely be handed.

He spent his career in print and logistics, rising from business development to Managing Director and then Group Director at CCM Group, before co-founding WAF — which grew from nothing to £8m turnover in two years. Today he builds AI operating systems. He built his own consumer app from scratch; it now runs across 20 markets and 13 languages, with more than thirty governed agent roles doing the company's day-to-day work.

In the room: he asks what happens when it fails before he asks what it does.

Co-founder · people & change

Richard Ardis

“Will anyone care — and will it stick?”

Richard brings the human and commercial reality: positioning, culture, adoption and the conversations that make change land. He turns complicated AI choices into a clear story and a cadence people can see themselves working to.

He spent nearly two decades in advertising, branding and broadcast media, culminating as Managing Director at Global, the UK media group. His lane is what AI does to an organisation once it works: who has to change how they work, whether the proposition still earns its place, and whether any of it holds three months later.

In the room: he asks who has to change how they work, and whether they actually will.