Anonymised client engagement · Marketing business
The founders' own voice, without the blank page
A marketing business was good at helping other people communicate. Its own founders, busy with clients, struggled to find the time, the consistency and a voice that sounded like them.
01
The challenge
The cobbler's children, basically. A firm that spends all day on clients' communication rarely gets round to its own. Finding something worth saying, then finding an hour to say it, made a regular LinkedIn presence feel like more work than it should be.
02
What we built
We built a content engine grounded in the founders' own past writing, their interests and the way they actually talk. It surfaces relevant stories and prompts, then prepares drafts for review that read recognisably like them, with the source and the prompt attached to each one.
03
The change
The founders still approve every post. What changed is that they no longer start from nothing: there's timely, relevant material waiting to be shaped and published. Their presence got more consistent and still sounded like them, without marketing becoming a daily chore. More on how we work with creative and marketing agencies.
The system, in short
Their wordsDraftedTheir approval
Grounded in
Founder’s own past writing, talks and recurring themes.
Tone sample: direct, plain, sceptical of jargon.
Prepared for review
Three drafts, each with the prompt that produced it and the source it drew on.
Founder decides
Nothing publishes without an explicit approval.
No client content is shown — the flow only
This is an anonymised Woodlark client engagement. Client identity, sensitive data and identifiable materials have been withheld.
Every post still carries a founder's approval. None of them starts from a blank page.
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