The number gets the reaction, so let's start with it. More than thirty governed AI agent roles run our company's repeatable work — support in thirteen languages, moderation, content, finance operations, day-to-day growth — around the clock. The entire fleet runs on two AI subscriptions: about £400 a month, all in.
That is a rota most companies our size would never attempt: five functions, covered around the clock, every day. We publish the figure because running cost is the thing nobody in this market will put in writing, and because it is the number we would ask a vendor for first.
What the £400 buys
Volume, consistency and hours. Queues worked overnight. The same standard at 3am as 3pm. Mornings that start with decisions to approve rather than a backlog to clear. This is the work agents are genuinely better at, and it's most of the work by volume in almost every business we look inside.
What it doesn't buy
Judgement. The approval queues, the spending caps, the red lines no agent crosses, the decision to promote or demote — that's a human, every time, by design. The £400 runs the hands; the judgement is the job. Anyone selling you agents without saying that clearly is selling you the expensive kind of chaos.
It also doesn't buy the setup: the mapping of how your work actually moves, the governance that fits your risks, the training that makes it stick. That's real work and real money — which is exactly why we publish the running cost. You should be able to see the shape of the deal before anyone's in the room: the setup is where the money goes, and the running cost stays the small number at the top of this page.
Why we publish the number at all
Because "counted, not projected" has to cut both ways. Every number on this site is counted from systems we run — and unit economics are the first thing we'd check if someone pitched us. If a vendor can't tell you what their agents cost to run per month, they haven't run them.
The real question isn't whether you can afford the agents — at these prices, that question is settled. It's whether your work is described well enough to hand any of it over. That's the actual work, and it's where every engagement starts.