01 · Web design & build
Sites built on what your buyers do.
Marketing pages, product pages, careers, the lot. Designed against your funnel, written in your voice, built to be fast and easy to edit. No template aesthetic.
03 · Woodlark Studio
We build the presence you should already have, and the search engine that finds you first.
Web design, brand, and AI-search optimisation for businesses where the work is good but the online presence isn't pulling its weight.
01 · What we do
Four kinds of work. All in-house.
02 · Brand & identity
Mark, type, voice, playbook.
For new brands and tired ones. We don't sell logos — we ship a working brand system your team can actually use, with rules tight enough to scale.
03 · AI search optimisation
Get found in ChatGPT and Perplexity.
Half your buyers now start in an answer engine, not Google. We audit and rebuild your content so the AI mentions you when someone asks for the best in your category.
04 · Conversion content
Pages, case studies, founder essays.
Long-form writing for businesses where one good page outperforms a year of social posts. Written by people who can also build the page it lives on.
02 · The shift
Your buyers don't Google anymore. They ask.
SEO was a contest of indexing. AI search is a contest of mention. The work is different — the rewards are higher.
Traditional SEO
Built for a results page.
Buyers type a keyword. Ten blue links. They click two, skim, leave. Your job was to be on page one.
The funnel: query → results page → click → site → convert.
AI answer engines
Built for a synthesised answer.
Buyers ask a question. The engine returns one answer that mentions three businesses by name. They click the one that earned the citation.
The funnel: question → AI answer → cited brand → site → convert.
What changes
Authority over volume.
Being mentioned in the answer matters more than ranking on the page. Long-form, well-cited, primary-source content wins. Thin SEO content is invisible.
What we do about it
Audit, then rebuild for citation.
We test how ChatGPT, Perplexity, Gemini, and Google AI Overviews currently describe your category. Then we ship the content that earns the mention.
03 · Recent work
A few we've shipped.
Build · 003
14-page SaaS site, four weeks, doubled the demo-book rate.
A B2B SaaS with strong product and weak pages. New site, new long-form, new pricing layout. Demo bookings up 2.1× in the first quarter post-launch.
Brand · 002
Brand identity for a fulfilment partner.
Mark, type, voice, and a six-page system. From naming through to the first marketing surface.
AI search · 001
AI-search audit + content rebuild.
Now mentioned by name in three answer engines for the category query. Direct traffic from AI cited sources tripled.
04 · Engagement
Three ways in.
Audit
£4,5001 week
Brand, site, SEO, and AI-search teardown in one short engagement. You get a written audit with prioritised fixes you can run in-house or with us.
- Brand & voice review
- Site & conversion review
- AI-search teardown across 4 engines
- Prioritised fix list
Most chosen
Build
Bespoke4–8 weeks
Site, brand, and content in one tight engagement. Two of us, one of you, four to eight weeks. Ships with a CMS your team can actually edit.
- Site design & build (≤14 pages)
- Brand system & voice
- Long-form content for citation
- CMS, analytics, AI-search tracking
Embed
£4,500per month
For businesses that want us on hand. Monthly retainer for ongoing content, page work, brand maintenance, and AI-search monitoring.
- 2 long-form pages / month
- Brand maintenance & rollouts
- Monthly AI-search report
- Cancel any month, three months notice waived
05 · Why us
We've been the client.
We've shipped marketing sites for businesses scaling from £2m to £11m. We do AI-search audits because half the visits to one of those sites now start in ChatGPT, not Google — and we'd rather tell you that than sell you a 2018 SEO retainer.
We're running the same playbook on Woodlark itself: 45 customers in our first six months, on zero paid spend. Smart reach, not bought reach.
Studio shares a brand and a roof with three other pillars — AI, Growth, Fulfilment. When the work needs a builder, a sales operator, or a logistics person in the room, they're already in the room.
One team, one number, one invoice. No outsourced subcontractors. No marketing pods. Just us.
06 · Common questions
Five things we get asked.
Do you work in Webflow / Framer / Next.js?
All three, depending on the brief. Marketing sites tend to live in Framer or Webflow so non-technical teammates can edit. Product-adjacent surfaces tend to live in Next.js. We pick what your team can maintain.
Will the site rank on Google?
Yes — traditional SEO is still part of the work, especially for long-tail and category queries. But "rank on Google" is no longer the only goal. We also tune for citation in AI answer engines, which is where roughly half of B2B research traffic now originates.
Can you work with our existing brand?
Of course. About a third of Studio engagements are site-only with the brand already in place. We'll flag where the brand is working against your conversion and let you decide whether to fix it now or later.
Do you do mobile apps?
No. Marketing surfaces, brand systems, and content. If you need an app, we'll send you to people who only do that.
What does AI-search optimisation cost?
The Audit (£4,500, one week) is the standard way in. Rebuilds vary by site size and content backlog. We give you a fixed scope and price after the audit — never before.
Should your site be doing more?
Book a 30-minute call. Bring your URL. We'll tell you which two pages are leaking the most pipeline — and whether we're the right team to fix them.