01 · Audit
Pipeline, positioning, motion.
Five days. We map the funnel, listen to ten sales calls, talk to three customers, and look at the numbers. You get a written diagnosis and a prioritised list of fixes.
02 · Woodlark Growth
Pipeline that keeps building after the meeting ends.
For founders beyond product-market fit who are tired of strategy decks, vague advice, and consultants who never touch the work.
We sit between commercial strategy and execution.
And we build systems that actually move revenue.
£5m
ARR in 22 months
founder-led B2B we built
founder-led B2B we built
3×
Pipeline value lift
across 4 portfolio companies
across 4 portfolio companies
£4m+
Raised across 5 rounds
investor narrative we shaped
investor narrative we shaped
3
Retainer clients at a time
quality ceiling, deliberately
quality ceiling, deliberately
01 · How we work
Audit · Engine · Embed.
A clear three-step ladder. Each step earns the next. You don't pay for the engine until the audit has told us both there is one worth building.
02 · Engine
Build the motion that compounds.
90 days. We build the messaging, the outbound, the partner motion, or the ICP redraw — whatever the audit pointed at. We sit in your calls. We write the copy.
03 · Embed
Hand it to your team.
Train your salespeople. Write the playbook. Ship the dashboards. We taper out across the last month so by the time we leave, the work is running without us.
02 · Engagement
Three ways in.
Each tier is a fixed scope. The bespoke retainer comes after the diagnostic and is priced against actual work, never tiers.
The Brief
£995one-off
A two-hour working session and a written brief on your single most important growth question. Useful before you commit to a retainer anywhere — including with us.
- 120-minute deep dive
- One written diagnosis
- Three prioritised actions
Most chosen
The Diagnostic
£5,000fixed fee
A five-day engagement that pulls the funnel, the motion, and the team into one written report. The honest answer to "what should we be doing about pipeline?".
- Funnel and CRM audit
- Ten sales-call listens
- Three customer interviews
- Written report & readout
- Bespoke retainer scope (if right)
The Retainer
Bespokepost-diagnostic
Three- to six-month engagements that build the engine the diagnostic pointed at. Scope and price are set against the work, not against a tier.
- Founder time, weekly
- One or two priority workstreams
- Embedded with your team
- Capped at three retainers, total
03 · Why us
We've built the businesses we now advise.
Between us we've built one B2B from zero to £5m ARR in 22 months, scaled a marketing and design partner to £11m in two years, and raised more than £4m across five rounds.
That history matters because growth advisory without a track record is theatre. We pick three retainer clients at a time so the work stays good, and the calls stay short.
Independence is the product. No kickbacks. No referral fees. The only people paying us are the ones we work for.
04 · Common questions
Five questions, answered straight.
Do you do fractional CMO / CRO work?
No. Fractional means part-time and ongoing. Our retainers are fixed-term and scoped to ship a specific engine — then we leave. We're not interested in becoming a fixture on your payroll.
Will you cold-call our prospects?
We write the playbook, the cadences, and the first 50 messages with you. We don't run an outsourced SDR team — your salespeople do the work, and we sit alongside them while they build the muscle.
What size businesses do you work with?
Post-product-market-fit B2B, typically £500k–£10m ARR. Earlier than that and most of our work would be premature. Larger than that and you usually need an internal team, not us.
Do you guarantee results?
No, and be careful of anyone who does. We guarantee the work, the rigour, and the diagnostic accuracy. Growth depends on a hundred things outside any consultant's control — we own the ones we can.
What if I'm not a fit for a retainer?
The diagnostic ends with a written recommendation — sometimes it's "not yet" or "not us". You keep the report either way. That's the deal.
Book a discovery call.
30 minutes with one of the founders. We'll listen, ask the awkward questions, and tell you whether the Brief, the Diagnostic, or none of the above is the right next step.