06 · Blog
Notes from the founder seat.
Short essays from Trent and Richard on the four disciplines we work in. Written when we have something worth saying. No newsletter, no funnel.
01 · All essays
Everything we've thought worth writing down.
How is your business wired?
19 May 2026Richard Ardis
AI won’t damage your business. Your competitors will.
18 May 2026Trent Peek
Patience is the moat.
18 May 2026Richard Ardis
The pick fee is a distraction.
14 Apr 2026Trent Peek
AI can run the process. It can’t close the deal.
11 Apr 2026Trent Peek
Better is invisible. Different wins.
11 Apr 2026Richard Ardis
The clients you keep decide how you grow.
10 Apr 2026Trent Peek
You don’t have a time problem. You have an energy problem.
4 Apr 2026Richard Ardis
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