Richard Ardis is a founder and commercial operator who has built his career on positioning, persuasion, and turning opportunity into revenue. Before co-founding We Are Fulfilment, he spent over 15 years with Global Media, where he led the Capital FM as Managing Director, and building one of the UK’s top-performing sales teams for three consecutive years. His background is rooted in understanding audiences, crafting compelling propositions, and consistently winning in competitive, high-pressure environments.
At We Are Fulfilment, Richard co-founded and helped scale one of the UK’s fastest-growing fulfilment businesses, growing from zero to c.£5m ARR in under two years and reaching a £6m run rate shortly after. The business secured over £3m in investment and built partnerships with high-growth consumer brands across FMCG, fashion, wellness, and homeware. He led the commercial strategy, brand positioning, and external narrative of the business, ensuring it stood out in a crowded market and consistently converted when it mattered. From sales collateral and investor communications to partnerships and market presence, Richard focused on building a business that people understood, believed in, and chose to work with.
Outside of work, Richard is grounded in family and perspective. A father, he values time away from the intensity of building businesses, often finding clarity in stepping back before moving forward. His close friendship with Trent, built long before business and strengthened through building multiple ventures together, sits at the centre of how he operates. At Woodlark, that translates into a clear, human approach to growth, working closely with founders and leadership teams to build commercial engines that don’t just generate attention, but convert it into meaningful, lasting results.
